CEVENINI AT ICE 2007

Once again ICE 2007 has proven to be a showcase for success in the converting industry. Everyone we spoke to was extremely positive about both the show and it's exhibits. Our view is that ICE has now proven itself in the world of the converting industry and has a loyal (and growing) customer base that believe in the show. This success is due to a concerted effort of everyone involved especially Michael Boyle and the organisation team for making it all possible, but above all to every individual who promoted the show to every potential new visitor who took time out and visited. If we talk brass tacks concerning the CMC Cevenini experiences at ICE 2007, we actually finalised 4 machine orders at the show itself after live demo's with our automatic lathe slitters. The initial ground work had already been done but the seeing the machines at the show and discussing the requirements by actually seeing the benefits certain machine options offered the end user definitely helped close the deal. A really good number of high quality enquiries from new companies were also received which will keep us busy after the show.
We understand that this year the 2007 edition of ICE enjoyed an increase of around 37% in visitor numbers to the show and this really did filter down into individual stands like ours this was apparent by the overall enquiries registered. Our goal for the future is to raise the profile of the show even more so and promote it to converters and manufacturers of adhesive tapes which will increase visitor numbers still further.